About Jelt

Jelt makes durable, low-profile belts from recycled plastic bottles, with metal-free, travel-ready designs—made in Montana and built for everyday adventure.

The challenge

• New products were ready, but professional on-model photos were not
• Traditional shoots were costly and slow (models, studio, scheduling)
• Need for consistent, on-brand visuals across SKUs and channels
• Sustainably minded brand sought a lower-footprint way to produce images

Why Jelt chose SceneLab

• On-brand AI imagery that matches Jelt’s aesthetic and use-cases (travel, outdoor, everyday)
• Days not weeks—images in time for PDPs, collections, email, and ads
• Lower cost than studio shoots, with tighter creative control
• Ability to scale quickly for future launches

Our approach

1. Brand & product mapping — locked color, texture, buckle details, and “low-profile” fit cues
2. Style system — repeatable angles, lighting, backgrounds for PDP and lifestyle cohesion
3. Template-driven prompts — “PDP hero,” “lifestyle banner,” and “macro details” sets
4. Rapid review loop — quick passes, notes, and final delivery within days

Implementation

• Coverage: new JeltX buckle, and new belt strap SKUs
• Scenes: static outdoor images, outdoor motion videos
• Deliverables: web-ready images (1:1), lifestyle (3:4), macro details, ad-ready crops
• Consistency: matching angles and color across sizes and patterns

Before ↔ After

Before

• Expensive, slow model shoots; occasional gaps in launch assets
• Inconsistent visuals across products and pages

After

• Cohesive, on-brand AI images for each new product
• Days-fast asset delivery at a fraction of the cost
• Visuals aligned to Jelt’s sustainable, travel-ready positioning

Impact

• Speed: assets delivered in days (not weeks), enabling faster product launches
• Cost: significant savings vs. traditional photoshoots
• Cohesion: consistent look/feel across PDPs, collections, and ads
• Brand fit: images that look and feel like Jelt—low-profile, metal-free, made-to-move

“We needed high-quality visuals fast. SceneLab delivered images that feel exactly like Jelt—without the wait.” — Jelt team (placeholder)

What we delivered

• PDP images for each new belt buckle and strap
• Videos that bring the product to life for usage on the Jelt website and social media

Why it works

• Brand-locked: a simple style system keeps every SKU consistent
• Retail-ready: true-to-product color and detail for PDP clarity
• Scalable: the same pipeline spins up images for any future launch

At a glance

• Time to assets: days (was weeks)
• Cost vs. studio: ↓ 80+ %

What’s next

Extend the pipeline to retailer-specific crops, seasonal drops, and short motion loops for PDP and ads.

‍